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Overview

Journey and Growth of Kaira

Established in 2013, Dinesh Manglani & Karishma Manglani, the Managing Directors might not have imagined such great success of Kaira but their splendid vision on mind, strong will, and dedication made it happen. And now Kaira has blossomed from a single store entity to a well-known fashion label.

With a strong hold on South India, Kaira stores can be easily found in Andhra Pradesh, Telangana, Karnataka, Maharashtra and Gujarat. In a very short time we have achieved an impressive line-up of 100 plus stores by the end of the year 2017. With a vision to open and operate 500 plus stores across India within the next three years.

Our Brand Ambassador, Saina Nehwal

Saina Nehwal was announced as brand ambassador of Kaira in 2015. She is perfect face of the brand as she embodies all the values Kaira represents, confidence, humility and success. And above all she is the best example of modern Indian women. SainaNehwal has achieved several milestones in her life. Top ranking in badminton (2015), Olympic gold medal, Civilian Honours such as Padma Shri(2010) and Padma Bhushan(2016) are just some of them.

Who Is The Kaira Girl?

A Kaira Girl is someone who, according to us, represents any Indian girl or woman, who is confident to look beautiful and more presentable with their own choices. She can be a college goer, young housewife, mature homemaker, working women etc. She is economically confident and always persistent to seek stylish, trendy and high street fashion without spending much as she might come from a middle-class family. She always wants to enjoy new looks without being predictable for her style sense. She might not be a celebrity but holds that charm to grab celebrity attention from others. Kaira respects every woman and wants them all to be a Kaira girl.

How is Kaira different from other brands in terms of products?

Today’s fashion in a country like India with discrete body type, demography and social beliefs; Kaira is the brand which promises to fulfil the demand for vast varieties of styles. Where most of the Indian brands get limited to ethnic side of it, Kaira is constantly weaving it way to amalgamate the Indian aesthetics with western styles for fresher western ready-to-wear, as well as ruling in ethnic market with dupatta, basic kurtis, fancy kurties, Patiala salwar, gowns in a wide range of colours and prints. To maintain the comfort of our beloved customers we have achieved to provide all our categories under a single roof. So, our moto is to provide a single stoppage complete shopping experience for women. Kaira aims to reach women from every corner who dreams to look good but do not have access to the fashionable brands. Our designers are in a constant pace to get updated with the trends, runways and red carpets; and incorporate their ideas with our designs so that our customers find themselves up-to-date and celebrate their beauty with confidence.

Age Group Of Our Clientele

Kaira customers comprises of women of a wide age group. The average age of our clientele is 18-36 years. But we also have customers over 40 years or sometimes even below 18. Kaira believes age is just a matter of number, thus, it should not be reason for someone to stop looking beautiful. We understand that our customers come from distinct background which makes it obvious for them to have distinct demands. We ensure all our customers that Kaira is for you. We do not just make clothes, but we believe in making stories.

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